A Comparative Study of Start-Up Orientation among Commerce and Non-Commerce Students in Kerala

M V Praveen *

PG and Research Department of Commerce, Govt. College Madappally, Kozhikode, Kerala, India.

Akhila Renish

PG and Research Department of Commerce, Govt. College Madappally, Kozhikode, Kerala, India.

*Author to whom correspondence should be addressed.


Abstract

The study examines the awareness and attitude of commerce and non-commerce students towards start-ups. As the entrepreneurial ecosystem continues to grow rapidly, the career opportunities of start-ups start to become more and more attractive to students. The study was carried out among the students pursuing undergraduate and postgraduate courses in the Vadakara region, Kerala, India, in the academic year 2025–2026. A convenience sampling method was applied to select a sample of 100 students (in the forms of 50 students in the streams of commerce and non-commerce respectively). The data were analysed by means of descriptive statistics (mean and standard deviation) and inferential statistics (independent sample t-test, chi-square test, correlation matrix etc.) to test the difference and relationships between variables. This paper compares variations in awareness, interest, and perception in terms of academic backgrounds. Based on the primary data gathered by way of a structured questionnaire, the results indicate that students of commerce are more aware and have better attitudes in relation to non-commerce students. The research indicates the importance of academic exposure in the formation of entrepreneurial inclination and offers recommendations to enhance the culture of start-ups in disciplines.

Keywords: Start-ups, commerce students, non-commerce students, attitude, awareness, academic background.


How to Cite

Praveen, M V, and Akhila Renish. 2026. “A Comparative Study of Start-Up Orientation Among Commerce and Non-Commerce Students in Kerala”. Journal of Global Research in Education and Social Science 20 (2):40-48. https://doi.org/10.56557/jogress/2026/v20i210523.

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