A STUDY ON HEALTHCARE AND HOSPITAL PREFERENCES OF YOUTH DURING COVID IN DELHI NCR
K. MANIVANNAN *
Amity Institute of Hospital Administration, Amity University, Noida, India.
SHAILESH KUMARI
Amity Institute of Hospital Administration, Amity University, Noida, India.
CHHAVI DESHWAL
Amity Institute of Hospital Administration, Amity University, Noida, India.
SARANGA PANWAR
MoHFW, Ministry of Health & Family Welfare, India.
BHAWNA SHARMA
Vinayak Hospital, Noida, India.
*Author to whom correspondence should be addressed.
Abstract
Youth plays a vital role in selecting the healthcare organization or hospital where they want to be treated. Various criteria are taken into consideration by the youth before selecting a hospital. This study determines the classification of youth and their perception of quality treatment provided by healthcare organizations and hospitals. The study is conducted to determine the relationship between socio-demographic factors and youth perception towards service quality and analyze the healthcare services and physical facilities available at specialty hospitals suitable to youth. The result also shows that there is a significant correlation between youth’s service quality dimensions. The correlation analysis shows a positive correlation between the service quality dimensions such as Psychological Help, Healthcare Brand, Personal Health, Hospital Reputation, Healthcare System, etc. It has been found that most of the youths are unaware of the services provided and other supportive treatment given by the hospitals. Youth patients should need to understand the diseases and choices available to them. They need to be involved to some extent in certain aspects of decision-making in their treatment. The Healthcare industry is also required to manage the service marketing strategies and make sure the level of youth patients’ service provided is of high quality.
Keywords: Healthcare industry, youth perception, service quality, decision-making