A STUDY ON THE REFLECTIONS OF RURAL APPROACHES OF THE CONSUMPTION OF ECO-FRIENDLY PRODUCTS IN KERALA

Main Article Content

V. KRISHNAN KUTTY

Abstract

Global environmental conservation is a non-negotiable goal for all governments on the planet. As a result of the depletion of natural resources, a number of environmental challenges have arisen. Eco-friendly items are not damaging to the environment, and they also aid in the reduction of concerns, particularly those related to health, as well as the development of green thinking and social responsibility. The aim of the study is to understand the socio-economic conditions of the Eco-friendly products used consumers and the reflections of consumers towards the Eco-Friendly products. Only eco-friendly product users were chosen as a sample response for the study. The findings suggest that there is a favorable association between occupation, education, and the buying of environmentally friendly products. To promote and enhance the purchasing behaviour of eco-friendly items, more and more campaigns and advertisements were required. Environmentally friendly products are purchased based on their attributes, and their use can lessen adverse impacts on humans and the environment. Psychological, social, cultural, economic, and personal aspects all influenced people's attitudes toward environmentally friendly items.

Keywords:
Eco-friendly product, auspicious factors, green product, label, harmful

Article Details

How to Cite
KUTTY, V. K. (2021). A STUDY ON THE REFLECTIONS OF RURAL APPROACHES OF THE CONSUMPTION OF ECO-FRIENDLY PRODUCTS IN KERALA. Journal of Global Economics, Management and Business Research, 13(4), 86-91. Retrieved from https://www.ikprress.org/index.php/JGEMBR/article/view/7179
Section
Commentaries / Opinion Article

References

Kangun N, Polonsky MJ. Regulation of environmental marketing claims: a comparative perspective. International Journal of Advertising. 1995;14:1-24.

Bonini S, Oppenheim J. Cultivating the green consumer. Stanford Social Innovation Review. 2008;56-61.

Dr. K.R. Mahalaxmi, Chithiravalli A. A study on impact of eco-labelling on consumer buying behavior of personal care product in Tiruchirappalli Regional. International Journal of Research. June 2018;7(VI).

Akehurst G, Afonso C, Goncalves HM. Re-examining green purchase behavior and the green consumer profile: new evidences. Management Decision. 2012;50(5):972-988.

Arbuthnot J. The roles of attitudinal and personality variables in the prediction of environmental behavior and knowledge‖, Environment and Behavior. 1977;9:217-232.

Cheah I, Phau I. Attitudes towards environmentally friendly products: The influence of Eco literacy, interpersonal influence and value orientation. Marketing Intelligence& Planning. 2011;29(5):452-472.

Cheah I, Phau I. Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation. Marketing Intelligence& Planning. 2011;29(5):452-472.

Chen YS. The Drivers of Gren brand equity: Green brand image, green satisfaction and green trust. Journal of Business Ethics. 2010;307-319.

International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings, The Bucharest University of Economic Studies. vol. 4, pages 242-254.

Hair JF, Black WC, Babin BJ, Anderson RE, Tatham RL. Multivariate Data Analysis (6 ed.). Delhi: Pearson Education Inc.; 2011.

Ha HY, Janda S. Predicting consumer intentions to purchase energy-efficient products. Journal of Consumer Marketing. 2012;29(7):461-469.

Hair, Anderson, Tatham, Black. Multivariate Data Analysis (4 ed.). NJ: Prentice Hall.; 1996.

ISO (International Standard Organisation). ISO/TR 14062:2002: Environmental Management—IntegratingEnvironmental Aspects into Product Design and Development. Available:https://www.iso.org/standard/33020.html(accessedon3January 2021

Mainieri, Tina; Barnett, Elaine G. ―Green buying: The influence of environmental concern on consumer behavior‖, Journal of Social Psychology. 1997;137(2):189-205.

McCarty JA, Shrum LJ. The recycling of solid wastes: personal values, value

orientations, and attitudes about recycling as antecedents of recycling behavior‖. Journal of Business Research. 1994;30(1):53-62.

Bipul Kumara, Ajay K. Manraib, Lalita A. Manraib. ‘Purchasing behaviour for environmentally sustainable Products: A conceptual framework and empirical study’ Journal of Retailing and Consumer Services. 2017;34(2017):1–9.

D'Souza C, Taghian M, Lamb P, Peretiatkos R. Green Products and Corporate Strategy: an empirical investigation. Society and Business Review. 2006;1(2):144-157.

Essoussi LH, Linton JD. New or recycled products: how much are consumers willing to pay. Journal of Consumer Marketing. 2010;27(5):458- 468.

FSC. (n.d.). About Us. Retrieved November 23, 2013, from Forest Stewardship Council: Available:https://ic.fsc.org/about-us.1.htm A Study on Consumer Behavior towards Eco -Friendly Paper © 2013 Global Journals Inc. (US) 13Global Journal of Management and Business Research Volume XIII Issue XI Version I Y 2013.

Manaktola K, Jauhari V. Exploring consumer attitude and beahvior towards green practices in the lodging industry in India. International Journal of Contemporary Hospitality Management. 2007;19(5):364-377.

Murphy R, Graber M, Stewart A. Green marketing: A study of green marketing on consumer behavior in a period of recession. The Business Review. 2010;16 (1):134- 140.

Dr. Byram Anand and P. Kishore Kumar (2013) 'A study on consumer behaviour towards eco-friendly paper’ Global Journal of Management and Business Research Volume XIII Issue XI Version I,2013.

Park J, Ha S. Understanding proenvironmental behavior: A comparision of sustainable consumers and apathetic consumers. International Journal of Retail & Distribution Management. 2011;40(5):388-403.