THE DIGITAL COMMUNICATION MODEL USED BY THE YOUNG AND SUCCESSFUL CHINESE ENTREPRENEUR FIGURES IN THE CREATIVE INDUSTRY

Main Article Content

DIAH AYU CANDRANINGRUM
https://orcid.org/0000-0001-5777-5382
SINTA PARAMITA
LYDIA IRENA

Abstract

Indonesia is well-known as a country with many diversities such as religions, languages, cultures, and ethnic groups. Yet, the differences between the people should not be used as a reason to discriminate against others. Indonesia has more than hundreds of ethnic groups. Chinese ethnic in Indonesia. Based on the Indonesia Population Census in late 2010, from the 236 million population in Indonesia, there were 2.83 million (1.2%), Chinese citizens, in Indonesia. In Indonesia, the scale of wealth and how the Chinese community conducts its economic activities are quite diverse. Many Chinese millennials in Indonesia is being an entrepreneur. This paper aims to understand how does the Chinese Millennials entrepreneur conducted their digital communication to ensure the rate of success for their business. This research uses a qualitative approach. Aside from the literature review, this paper is using a focus group discussion to gather the data from participants that have been carefully picked by the researcher. This study is researching entrepreneurship activities that are conducted by a young and successful Chinese-Indonesia entrepreneur in Indonesia. However, they tend to see entrepreneurship from different perspectives. Thus, with that being said. An entrepreneur can be concluded as someone who is passionate about his or her business and using it to influence others as an “artist”. They shared their value inspirations and motivated others to follow their lead. The business model is an important part of the business since it includes all the things needed (products, concepts, and capitals) to make sure the business would run well and will not be facing any difficulties that are too hard to handle.

 

Keywords:
Entrepreneurship, Chinese ethnic, Chinese millennials.

Article Details

How to Cite
CANDRANINGRUM, D. A., PARAMITA, S., & IRENA, L. (2021). THE DIGITAL COMMUNICATION MODEL USED BY THE YOUNG AND SUCCESSFUL CHINESE ENTREPRENEUR FIGURES IN THE CREATIVE INDUSTRY. Asian Journal of Arts, Humanities and Social Studies, 4(1), 11-17. Retrieved from https://www.ikprress.org/index.php/AJAHSS/article/view/6061
Section
Original Research Article

References

Oktafiga Defta. Bhinneka Tunggal Ika – Indonesia's Source of Excellence. Jakarta Globe; 2017.
Available:https://jakartaglobe.id/context/bhinneka-tunggal-ika-indonesias-source-of-excellence/

Hoon Chang-Yau, Kuntjara Esther. Reassessing Chinese Indonesian stereotypes: two decades after Reformasi. South East Asia Research 2020;28(2).
Available:https://www.tandfonline.com/doi/abs/10.1080/0967828X.2020.1729664?scroll=top&needAccess=true&journalCode=rsou20

Indonesia.go.id. Suku Bangsa; 2017.
Available:https://indonesia.go.id/profil/suku-bangsa

Chandra Kanchan. What is Ethnic Identity and Does it Matter? Annual Review of Political Science. 2006;9(1).
DOI:10.1146/annurev.polisci.9.062404.170715
Available:http://www.rochelleterman.com/ComparativeExam/sites/default/files/Bibliography%20and%20Summaries/Chandra2006-WhatisEthnicIdentity.pdf

Bhansing Pawan V, Hitters Erik, Wijngaarden Yosha. Passion Inspires: Motivations of creative entrepreneurs in creative business centres in the Netherlands. The Journal of Entrepreneurship; 2018.
Available:https://journals.sagepub.com/doi/full/10.1177/0971355717738589

Republika.co.id. Komisi VI Dorong Generasi Milenial untuk Berwirausaha; 2020.
Available:https://republika.co.id/berita/q70brw423/komisi-vi-dorong-generasi-milenial-untuk-berwirausaha

Bizhanova K, Mamyrbekov A, Umarov I, Orazymbetova A, Khairullaeva A. Impact of digital marketing development on entrepreneurship. E3S Web of Conferences. 2019;135.
Available:https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/61/e3sconf_itese18_04023.pdf

IDN Research Institute. Indonesia Millenial Report; 2019.
Available:https://cdn.idntimes.com/content-documents/indonesia-millennial-report-2019-by-idn-times.pdf

Fawwaz Ilham El, Indrawati Indrawati. The Impact of brand ambassador on brand image and consumers’ purchasing decision: A case of bts as tokopedia’s brand ambassador. International Journal of Science and Research. 2020;9(6).
Available:https://www.ijsr.net/archive/v9i6/SR20628114516.pdf

Mishra Lokanath. Focus Group discussion in qualitative research. Techno LEARN. 2016;6(1).
Available:https://ndpublisher.in/admin/issues/tlV6N1a.pdf

Snyder Hannah. Literature Review as a Research Methodology: An overview and Guidelines. Journal of Business Research. 2019;104.
Available:https://www.sciencedirect.com/science/article/pii/S0148296319304564

Mukherjee N, Derrick CJ, Wilson K, O.Nyumba T. The Use of Focus Group Discussion Methodology: Insights from Two Decades of Application in Conservation. Methods in Ecology and Evolution; 2018.
Available:https://besjournals.onlinelibrary.wiley.com/doi/10.1111/2041-210X.12860

Fikom Untar Official. Penerapan Model Komunikasi Digital Generasi Milenial Tionghoa Dalam Membangun Ekonomi Kreatif; 2020.
Available:https://www.youtube.com/watch?v=PzhzmXV7VIM&t=255s