2018 - Volume 10 [Issue 1]

2018 - Volume 10 [Issue 1]

Original Research Article

A STUDY OF THE RELATIONSHIPS OF CUSTOMER SATISFACTION AND BRAND LOYALTY TO PURCHASE INTENTION ON FREEZE-DRIED FRUITS

ANTHONY, TIK TSUEN WONG

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ON EXCHANGE RATE FLEXIBILITY AND MACROECONOMIC IMPLICATIONS

MAGDA KANDIL

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MACROECONOMIC DETERMINANTS OF STOCK RETURN: THE EVIDENCE FROM THE GHANA STOCK EXCHANGE

MICHAEL NYARKO-BAASI, ABEDNEGO FORSON

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DOES THE USE OF CELEBRITIES IN ADVERTISEMENTS INFLUENCE CUSTOMER BUYING DECISIONS?

HADIZA ABUBAKAR, ALEX A. A. BRUCE

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Review Article

IMPORTANCE OF ASSET ALLOCATION POLICY TO PORTFOLIO PERFORMANCE: LITERATURE REVIEW

HAZRAT ALI, YASIR BIN TARIQ, DILDAR KHAN JADOON

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